Today, Fans Are At The Center of Everything.​

Fan Focus is the first brand activation platform created to put fans first. 
We use cutting-edge technology and data to reach your ideal fans at the moment when they are most engaged, helping your brand create life-long relationships.

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With over a quarter-century in sports marketing and events, our founders lead the charge in the brand activation space. Through premier ecommerce and retail platforms, our comprehensive team of specialists ensures every launch will excel, whether we’re working with with budding youth teams or the pro leagues. At Fan Focus, we know the fans are the center of everything, and we bring them to your brand!

At Fan Focus, we are dedicated to empowering women’s sports. As a woman-run business, we contribute a portion of the proceeds of every event to nonprofits supporting women’s sports. Learn more about how we help >


We create comprehensive events that put your brand at the center of the conversation. Covering on-site activations, digital communications, retail support and logistics, our team brings everything under one roof, making it easier than ever to execute flawless events with impressive ROI.

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Soccer players


We believe in the power of sport.

We believe that a single powerful “game day” experience can set the tone for a lifetime of connection.

We believe that top brands want to embrace this reality, but the tools did not exist – until now.

“Some people think soccer is a matter of life and death. I don’t like that attitude. I can assure them it is much more serious than that.”

"I worked with John and his team for many years. They always set the bar, and continued to raise it year after year. Nobody is better at event management, inventory planning, communication, industry knowledge and relationships! Anyone looking for an expert in any of these areas should look no further than Fan Focus. I’m excited to see how John and his team create the future of this business."
Denise Puntney
Director, Platform Development and Digital First Sales


Event Strategy

Begin with the end in mind. From the first stages of concepting, our experienced team will help you craft a plan that's aligned with your brand's goals.

Planning & Logistics

A great event has hundreds of moving parts, often including numerous vendors and suppliers. We keeping them all aligned and working toward your goals.

Manufacturing & Shipping

Unlike other activation agencies, Fan Focus has our own fully-integrated manufacturing and shipping – maximizing both flexibility and return on investment.

Inventory Management

Managing inventory can be a massive headache, especially when it isn't a core part of your business model. Let us take it off your hands and maximize your agility.


We have our own dedicated warehouses, so your branded product can be managed safely from our team all the way from manufacturing through retail delivery on game day.


Massive promotion is fundamental to success in an event activation. Our team has proven experience at bringing engaged crowds to events nationwide.

Game Day Setup & Execution

It all comes together. With all the above disciplines in effect, our Fan Focus team ensures that your event runs flawlessly from beginning to end, delivering massive exposure and gathering valuable data for future marketing.

"Anyone looking for the benchmark in event activation and connecting with fans, should look no further than John Lococo and Fan Focus. A proven track record of collaborating with communities and organizations to realize their goals; Fan Focus firstly seek to understand what success looks like for the partner and then develop a tailored program complete with metrics. Detail and solution driven. Absolute pleasure to work with."
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Richard Nightingale
Director, Business Development Americas Sport Design Sweden



When you’re ready to connect with us and maximize your event results, please reach out!