About Fan Focus

who we are

50 Years of Industry Experience

Fan Focus is built upon a solid foundation of expertise and experience in the realm of sports marketing and events. Our founders collectively possess over 50 years of invaluable knowledge in this dynamic industry, providing us with true, proven strategic insight. This extensive experience serves as the cornerstone of the  exceptional results we deliver for our clients.

Leading Ecommerce & Retail Platforms

Our founding team have led successful ventures in both ecommerce and retail platforms. By staying at the forefront of technological advancements, we not only keep our clients ahead of the curve, but also ensure that your merchandise and branding efforts are maximally effective. Our expertise in these platforms allows us to provide innovative and seamless solutions that drive engagement and sales.

Comprehensive Team & World-Class Partnerships

Our strength lies not only in the founders’ experience but also in our comprehensive management team, composed of sports marketing and events specialists; as well as a network of global brands such as Adidas, Puma and Nike; media partners such as TUDN, Telemundo, and LIGA MX; and manufacturing and logistics partners such as Arocam and We Got Soccer. This diverse group of professionals brings a wealth of knowledge and a multifaceted skill set. Their collective expertise allows us to offer a holistic approach to our clients’ needs.

Experience at All Levels

We have worked with venues and teams at all levels, from youth teams to professional clubs. Whether it’s organizing large-scale events for budding athletes or executing high-profile initiatives for elite sports organizations, our versatility in event planning and management is unparalleled. 


Achieving long-term ROI and brand growth through event activations depends on effectively leveraging four different channels. Only Fan Focus has proven expertise in all of these channels. Working directly with our leadership, your brand team can be assured of aligned and effective messaging and promotion across all four pillars.


Fully staffed on-site merchandise sales, with cutting-edge analytics provided so you can immediately see your results.

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We provide comprehensive manufacturing and customization to deliver all the gear you need so your team – and their fans – will look their best.

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We implement the cutting-edge Shopify CRM to provide a hybrid physical/digital sales environment, maximizing ROI on game day –and in the future.

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Powerful event experiences can transform your brand's relationship with fans. We deliver memorable, engaging event experiences – integrated with digital and retail for maximum ROI.

Our Partners

We’re proud to have brought together a world-class group of brands, manufacturers, and media platforms to help us deliver game-changing results for your brand or venue.


Years of Experience

In Sporting Events & Retail

Delivering successful activations in the chaotic environment of sporting  events and trade shows depends on an ability to anticipate challenges and handle them before they occur.

With our founders personally involved in delivering every bespoke event, you can be confident that your event will be led by proven experts who are ready to take care of whatever may come up.


Finished Projects


Awards Won


Team Events